Project | Branding

NIVOSE a heritage French brand established in 1933, born to provide authentic elegance for the true skiers. Now entering a new age, NIVOSE is bringing Mountain Chic to the world. The brand entered the Chinese market in 2019, and they needed a brand strategy revamp as well as a launch campaign to introduce the local audience to the concept of “Mountain Chic”, a French lifestyle that goes beyond literal explanation.

To introduce the concept of Mountain Chic, we curated a sensory experience comprised of visuals and activities that involved the 5 senses - sight, hearing, smell, taste and touch. Launching a campaign to establish NIVOSE’s presence both online and offline to help raise brand awareness and introduced the Mountain Chic concept to a new audience through sensory activities.