Sephora Holiday Campaign -
Don’t Overthink It.
Project | Beauty Campaign
The Sephora Holiday Festive Campaign was conceived as a fully immersive 360-degree initiative, aimed at creating a unified brand experience across all channels.
The overarching theme of the campaign revolved around the concept of "Don't Overthink It." It was brought to life through a vibrant and lively approach that aimed to make gift-giving feel effortless and enjoyable. The main campaign film featured relatable, diverse characters, each embodying the simplicity of finding the perfect gift at Sephora.
Services
Creative Concepts
Art Direction
Photo Shooting
Video Shooting
Graphic Design
Retail Activations
Markets
APAC
Mainland China
Additionally, to realize Sephora's festive vision, we crafted a 360-degree immersive experience featuring a complete toolkit with store mockups, animated 3D wallbay panels, as well as digital assets like newsletters and GIFs. The campaign's key visual component was the whimsical "puffies," soft shapes embodying the season's joy and inclusivity, unifying the campaign across all touchpoints.
