Sephora Holiday Campaign -
The Gift Everyone Fights For
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Sephora Holiday Campaign ‘25 -
The Gift Everyone Fights For
A playful holiday campaign built around Sephora's iconic striped bag—the one gift that always stands out in a pile and everyone wants to get their hands on. Through a series of humorous vignette films, localized casting was tailored to resonate with different markets, supported by lo-fi social content designed to extend the campaign across digital touchpoints.
Sephora Holiday Campaign ‘24 - Don’t Overthink It
The Sephora Holiday Festive Campaign ‘24 was conceived as a fully immersive 360-degree initiative, aimed at creating a unified brand experience across all channels.
The overarching theme of the campaign revolved around the concept of "Don't Overthink It." It was brought to life through a vibrant and lively approach that aimed to make gift-giving feel effortless and enjoyable. The main campaign film featured relatable, diverse characters, each embodying the simplicity of finding the perfect gift at Sephora.
Additionally, to realise Sephora's festive vision, we crafted a 360-degree immersive experience featuring a complete toolkit with store mockups, animated 3D LED panels, as well as digital assets like newsletters and GIFs. The campaign's key visual component was the whimsical "puffies," soft shapes embodying the season's joy and inclusivity, unifying the campaign across all touchpoints.
