Project | Brand Launch Campaign

Gynaecological diseases prevention is not an easy topic, especially in Asian communities. People are often ashamed to talk about their bodies and female empowerment is not a very prominent concept among the local audience.

The female body and genitalia are often paired with ubiquitous, ordinary objects. So why can’t we normalise our conversations about the female body? The ExtraOrdinary Exhibition is all about conveying the idea that the female body is ordinary yet extraordinary with a message to ask people to look Beyond the Surface.

By leveraging bold, striking visuals that break through traditional channels, KLF hosted The ExtraOrdinary Exhibition at The Eaton and Tai Kwun to educate the public about preventing gynaecological cancers.