Salvatore Ferragamo -
China Pop Up Stores
Project | Brand Experience
SKP Beijing Pop Up Store, China
In occasion of the launch of their Silk Capsule Spring/Summer 2021 collection, the Italian brand has opened a pop-up store at the SKP Mall in Beijing, China. Aiming at refreshing the creative side of the brand and connecting with the young, chic and trendiest generation in mainland China, the pop-up store is bold and full of photo-worthy spots. An exotic and extravagant mansion, filled with the extraordinary signature prints from the new collection which is characterised by the patchwork of iconic elements from Maison’s silk heritage, with funky animal statues holding iconic Salvatore Ferragamo products - including a bathing gorilla statue.
Complemented by a WeChat mini-program, the store demonstrated a smooth online-to-offline enablement, to drive traffic to both physical and digital touch-points.
Services
Creative Concepts
Art Direction
Project Management
Brand Experience
Pop Up Store Design
Graphic Design
Sanya Pop Up Store, China
Located in Haitang Bay Duty Free Shopping Centre, Asia’s newest travel retail hot spot, Salvatore Ferragamo has opened a pop-up store in occasion of the Mid-Autumn Festival. The brand brings festive blessings through a bold and modern take on the Chinese tradition. Inspired by the iconic elements from Maison’s silk heritage, the pop-up store transformed itself to four giant Gancini-shaped lanterns, leading the visitors into a curated journey where each room is inspired by a specific collection and filled with photo opportunities for customers to share their experience on social media.
Team
Client: Salvatore Ferragamo
Creative Director: Gabriele Zanoni
Project Management: Chiara Giuliani
Art Director: Chiara Giuliani, Tiffany Lau
Production: New Crazy Colors;
Agency: Branding Records