Project | Pop Up Store

To further connect with their younger Chinese audience, we recommended the French ski brand Rossignol to partner with rising star illustrator Radio Woon (LALA Company) to produce a series of visuals inspired by comic books to tell the brand story in an engaging and visually attractive way. The illustrations have been used to decorate a series of pop-up stores as well as creating merchandising for O2O engagements and all online communication.