Project | Brand Experience

Roberto Cavalli has opened up a pop-up shop in Hong Kong’s Harbour City Mall. To celebrate the brand’s arrival to the city and the vision of the new Creative Director Paul Surridge, “The Age of New Species” is an immersive retail experience that reflects the bold attitude of the brand.

Animal prints are fused with vibrant colours to create a playful and eye-catching retail space, with vinyl wall stickers and life-size animal statues.

To promote engagement and create buzz, a series of O2O activities, including a dedicated Spotify playlist and giveaways, have been developed to enrich the experience.