Project | Fashion Campaign

Salvatore Ferragamo has launched a digital campaign to celebrate the Year of the Tiger.

The brand has collaborated with Chinese artists Sun Yuan and Peng Yu to create a unique print for their limited edition pieces. I have worked on this futuristic fashion editorial that contrast the traditional look and feel of the collection: an imaginative and contemporary take on a timeless classic.

Recalling the painting, we have used CGI to create a magical, charming scene of spring, complete with technicolour cherry blossoms and peach trees in full bloom.